WWD
10 months agoMarketing
L'Occitane Brands Are Seeing the Fastest Earned Media Value Growth in Skin Care
L'Occitane International owns the three fastest-growing skin care brands by earned media value - Sol de Janeiro, Erborian, and L'Occitane en Provence.
The brands' EMV growth is driven by investments in creator retention and acquisition, as well as giving creators autonomy in promoting the products. [ more ]